The Likability Factor

I frequently ask my TalkPower client “ what is your personal objective in giving a presentation?” The answer usually is: to communicate a message, to sell a product, to convince them to do something, to unite people, and other variations on these themes. The answers are usually about the speech, never about the speaker. From my point of view, the most important personal objective is to be likeable. By this I mean general impression of confidence, ease, credibility, and warmth you project so that people feel comfortable with you.

Likeability happens when you are in control of yourself. Then you are able to be clear, not talk too fast, and your words flow with ease. A likeable speaker has a much better chance of getting an idea across, selling a product, convincing people to vote for him, and certainly winning an election. Our resent history abounds with stories of politicians who seemingly came out of nowhere to capture the public vote simply because people “like them.” I could go on and on, but you get the idea.

Now, the reason I make such a fuss about this likeability notion is because so many people secretly believe that before they have a right to ask others to listen to them, they have to be brilliant, superintelligent, clever, witty, dynamic, innovative, or else they do not deserve to stand in front of an audience and talk. As a result, either you avoid speaking or your talk is top heavy with facts, statistics, attempts at inspiring generalizations, and huff-and-puff.

How unnecessary! Just use the TalkPower formula (the innovative concentration exercises, the focusing and stress reduction techniques), tell stories, look away from your script at the audience from time to time, handling yourself in a leader-like manner… In other words, be likable, and you will be a huge success!

For the TalkPower formula see the kindle book or attend one of the in-person TalkPower workshops
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